Advertising and Promotion 

Getting the best price is about bringing you the right buyers for your home. This is a combination of a solid marketing plan, targeted media exposure, and taking advantage of our powerful network of in and out-of-area buyers and brokers.

When you partner with our team, you and your home become a vital component to our integrated marketing program. Our team has the connections and resources to expose your property to more potential buyers than ever before. Our unparalleled ability to expose your property combined with our industry contacts and local knowledge, assures that your home will be marketed through a disciplined and comprehensive plan that is based on proven marketing principles.

The days of putting a ”For Sale” sign in the front yard and running an ad in the newspaper are no longer. While these traditional marketing methods are still employed, they are not nearly as effective as some of the more innovative tools we will employ.

Marketing to Agents and Brokers
Advertising your property to other agents has a higher impact than direct advertising to consumers. In 2006 over 89% of homebuyers purchased their home through a real estate agent. Not ignoring this fact your home will immediately be listed on the MLS (electronic database used by agents and brokers) and broadcast to other members of the real estate community via computerized “hotsheets”. The sooner agents and brokers know your home is for sale, the sooner their buyers will pay a visit!

World Wide (Web) Exposure
The popularity of the Internet is exploding with home buyers! On average each month, potential buyers preview more than 15 million homes for sale on the Web. In fact, 83% of all buyers first surf the web before buying their next home (47% reported they found the home they purchased online). When my team markets your home for sale, it will be posted to Realtor.com, Trulia.com, GoogleBase and others.

Click here for the complete list of sites we use to market our client’s listings. 

Direct Mail
One of the many ways we will market your home is through our sophisticated direct e-mail and print marketing campaign. Direct Mail offers the advantage of custom-designed, grahic materials for effective message delivery. We will present your home to a selected group of buyers who have the wherewithal to purchase a home such as yours. Presenting your home to this targeted audience is an effective marketing strategy and will facilitate the sale of your home. Without presenting your home to this select group, the right buyer for your home may not even know it’s for sale.

Magazine Advertising
Magazine publication advertising provides one of the best avenues to reach a specific income bracket or lifestyle demographic. The magazine’s content sets the tone and style for readership, so ads placed in this medium will be designed to share the magazine’s overall appeal. Because magazines are often kept over a longer period of time, magazine ads enjoy a greater lifespan, which means longer lasting exposure for your home. When appropriate we will utilize such local publications as Columbus Monthly, Columbus CEO, as well as national publications such as Du Pont Registry, Distinctive Homes, and Unique Homes.  

Newsprint 
Newspaper advertising provides a strong marketing advantage through wide distribution to targeted consumers. Ads will be placed in the Columbus Dispatch as well as local SNP Publications to further expose your home. These publications allow us to target markets according to income level as well as geographical location and have readerships in the hundreds of thousands. Yet another way we provide maximum exposure to our listings!

Strategic Marketing
Our award-winning in-house staff of designers and media experts provide you with over 30 years of experience in print, broadcast, and internet promotion. Depending on your market and property needs, we may offer some or all of the following marketing and advertising principles:

  • Brochures, flyers and postcards
  • Install a brouchure box
  • Conduct open houses
  • Tactical search engine campaigns
  • Highly developed public relations programs
  • Notify relocation companies
  • Industry leading property reports

Install a Yard Sign
Yard Signs are an awareness generating tool notifing neighbors and drive-by buyers that your home is for sale. You never know how far reaching the benefits of word-of-mouth advertising by friends, relatives and neighbors can be.

How Long Has Your House Been on the Market?

Professional appraisers sum up their entire body of knowledge in three words: “Buyers make value.” Your home is worth as much as a buyer will pay for it.

If your home has been on the market for months, it’s a clear message that the property may not be worth what you’re asking for it. This is particularly true if there haven’t been many prospects coming to see it. What you do at that point depends on whether you really need to sell, and whether you’re working with a time limit.

If you’re not really motivated to move soon, you can always wait - years if necessary - and hope inflation will catch up with the price you want. The problem is that in that time, your home begins to feel shopworn. Buyers become suspicious of a house that’s been for sale for a long time.

If you really do need to sell, with your agent discuss a schedule for gradually dropping your price until you find a level that attracts buyers. There’s no point in saying, “We simply can’t sell our house.” Anything will sell if the price is right.